Litestructures is passionate about helping brands achieve their sales, marketing and engagement objectives through creative experiential structures.
Building an experiential element into brand communications is now a key part of the marketing mix, encouraging consumers to be immersed and involved. It is a highly proactive approach to achieving brand differentiation from an increasingly sophisticated consumer base.
Litestructures has designed and manufactured live brand experience structures that connect consumers to product at many high profile locations including sporting and music events, shopping centres and airports.
Fiat Chrysler Automobiles
Litestructures were approached by George P Johnson to create a truly custom project for the Fiat Chrysler Automobiles stand at the North American International Autoshow.
O2 Memory Project
An exciting community artwork, The Memory Project is an interactive installation piece conceived to prompt thought and discussion around the temporary nature of our digital memories.
Sony 3D Experience T5
Litestructures was commissioned by Sony’s creative agency, pd3, to create an iconic and unique experience at Heathrow airport’s Terminal 5, bringing to life Sony’s strap line “make.believe”.
Westfield Stratford City
London-based Westfield Stratford City opened in 2011 and is the third largest UK shopping centre, located close to Stratford International and Olympic Park.
Sony Fan Fests
Sony appointed Iris Experience and Litestructures to create a series of experiential structures in which fans could watch highlights of the FIFA World Cup on their new range of 3D Bravia screens.
SpinVox Wishing Well
As part of London’s Christmas Delight campaign, Old Covent Garden Market became the home of a mysterious mirrored, toblerone-shaped pavilion: SpinVox’s interactive Wishing Well.
Litestructures, drawing on its experience of creating ‘impossible’ structures, delivered the most epic of public lighting installations to mark the highly anticipated launch of the “Halo 4” Xbox 360 game.
M-Sport, the organisation chosen by the Ford Motor Company to mastermind the assault on the World Rally Championship, commissioned Litestructures to design and manufacture a modular touring infrastructure centre.
Litestructures was approached by Formula One racing team, Virgin Racing, to design and manufacture a hospitality structure.