Energy drinks firm Monster Energy commissioned Litestructures to provide two dynamic promotional outdoor structures based around a pair of Stageline Promobile mobile truck/stage systems.
The brief was to increase both the size and visual impact of the existing units while retaining some flexibility to enable different configurations for the wide variety of events where the structure would be used. To realise this, Litestructures worked closely with both Monster Energy and Stageline to create a custom solution incorporating various viewing platforms and brand experience areas.
The design comprised stage extensions using LiteDeck staging, supplementing the 150 square metres of space already available. Litestructures also added roof canopies along with a bridge linking the second floors of the units. These custom add-ons mean the units can now accommodate more than 500 people for the full Monster Energy brand experience that includes product sampling, autograph signing events, V.I.P. guest receptions and live shows, allowing Monster Energy to tour globally.